Userful Expands Leadership Team with Appointment of Jay Phillips as Chief Revenue Officer

San Ramon, CA - October 17, 2022 - Userful Corporation, the leading Platform-as-a-Service
(PaaS) provider in the Enterprise AV-over-IP market—the fastest-growing segment of the IT
industry (from $3B to $51B by 2027), announced the appointment of Jay Phillips as the
company’s new Chief Revenue Officer (CRO).

Phillips brings over 20 years of IT sales experience with valuable insights on virtualization, cloud
computing, enterprise storage, and new technologies. Prior to joining Userful, he was the CRO
at Zepl (acquired by DataRobot), Sr. Sales Leader at AWS, VP of Global Sales at AccelOps, VP
of Global Sales at Fusion-io, (acquired by SanDisk), VP of Global Sales for IO Turbine (acquired
by Fusion-io), and was a Director at Dell EMC via Dell’s acquisition of EqualLogic where he was
Regional VP of Sales.

Phillips’ previous experience includes helping IT leaders embrace storage service migration,
mitigation of issues around virtualization and deployment of applications and services to be
managed in the public cloud, and to make their services accessible across the enterprise.


“Jay’s deep understanding of IT leadership challenges and extensive experience introducing
new classes of service to IT organizations makes him ideally suited for this role,” said John
Marshall, CEO of Userful. “I’m delighted to have Jay lead our go-to-market strategies to drive
accelerated company growth.”

“CIOs increasingly recognize the challenges they face with legacy, fragmented AV solutions and
are seeking scalable cloud-based services to achieve their internal and external communication
objectives,” said Jay Phillips, CRO of Userful. “I’m excited to make these service offerings
accessible to every enterprise by building strong partnerships with IT integrators worldwide –
introducing them to lucrative new revenue streams and world-class partnership opportunities.”

Jay joins a world class management team that includes Amy Wang, CFO, who helped build
Shareworks Solium into one of Canada’s first billion dollar companies; Robert Huijsman, COO,
who helped build iPass into a leading WiFi service provider and Kashif Altaf, VP Engineering,
who was recently recognized by Best Startup Canada as one of Alberta's top 6 leaders in the
enterprise software space.

About Userful
Userful is the world’s leading platform-as-a-service provider in the Enterprise AV-over-IP
market—the fastest-growing segment of the IT industry, forecasted to grow from today’s $3B to
$51B by 2027, a 60 per cent 5-year CAGR. Userful’s software-defined solution is disrupting the
market with a Platform-as-a-Service (PaaS) model that allows customers to choose from a suite
of highly-integrated AV applications (SaaS offerings, secure, SSO, integrated UI) to support
modern service needs across the enterprise. From corporate signage to control room solutions
to streaming platforms and data metrics, Userful's solutions enable modernized business
operations for IT leaders and the functional departments they support. Userful helps
organizations advance the way they work, learn and govern with secure, scalable and centrally
managed solutions for employee and customer engagement worldwide.