At this point we probably are all very familiar with the impact a video wall can generate. Gone are the days when people were easily “Wowed!” by digital signs and individual displays. Video walls have since taken over as the new tour de force in public display, digital signage and audience engagement.
Grid video walls are now becoming standard fare. You see them everywhere, and yet the whole point of a video wall is to ignite people's imagination and standout within the visual landscape. Today, if you're going to go to the expense of putting up a video wall, why not go the extra mile and make it something that truly captures attention and kindles the imagination?
Great news! Userful recently unveiled their latest deployment, an amazing set of artistic video walls at the Amalie Arena, home of the NHL's Tampa Bay Lightning, as well as the host venue to countless entertainment and sports events in Tampa Bay, Florida.
Half of the purpose of using digital signage is capturing people’s attention. The other half is delivering powerful visual communication. But with the proliferation of digital displays, it’s harder and harder to get that magical "wow factor" in the digital signage space.
Common Approaches Restoring the "Wow Factor" by Implementing Video Walls
One way to get the wow factor back—and the focus of this article—is video walls. Video walls capture attention and provide a big canvas to communicate and promote brands in a unique way. Not surprisingly video walls are one of the fastest growing sub-sectors of the world of digital displays.