Sometimes it seems there are more people flying than on the ground; 4.5 billion people took to the air in 2018, connecting between the 17,678 airports located worldwide. In a recent study conducted by airfare aggregator Jetcost at Denver International Airport, an American adult spends on average 3 hours and 20 minutes at the airport waiting for their flight. While the average time spent in an airport vary globally, there is an immense opportunity for airports, shops inside terminals and other businesses to connect with a captive audience waiting to catch their flight.
If a person on average spends 200 minutes inside of an airport, what makes the consumer rate their experience as enjoyable? According to the Skytrax World Airport Awards , travelers have voted Singapore’s Changi Airport as the World’s Best Airport for the seventh time in a row. The top-ranking airport is known for world-class shopping, local and global cuisine and picturesque installations including a 40-meter high indoor waterfall, sky bridge and forested canopy park. Changi Airport is a masterpiece of architectural design as well as passenger experience, with offers to travelers such as free movie vouchers to either of its two 24-hour movie theaters after spending a set minimum amount at the airport shops. Changi Airport rewards passengers for shopping and spending additional time at the airport, while stimulating its own internal economy.
Traverse the Traveler’s Decision-Making Process: Upgrade Your Hotel’s Offering to Enhance the Guest Experience
To stand out in a sea of lodging options this summer, hospitality industry players must find a way to modernize their amenities to remain competitive and bring in more guests. From quaint bed and breakfasts to leading corporate resorts, managers are striving to implement effective tools that increase profits and lower costs without sacrificing the guest experience.
"Where They Go. Why They Stay,” a report by Sullivan and 20|20 Research, explores the traveler decision-making process. Apart from the old classics such as location and local experience, the study shows that above all else—travelers are looking for the most value for their money. However, new research indicates that travelers are less likely to book a hotel over an Airbnb or other homeshare service. So, how do hotel operators vie for the traveler’s attention to remain competitive in this new wave of consumerism? By focusing on short-term, achievable ideas to upgrade their offering.
To combat the many challenges brick-and-mortar retailers face today, managers must turn to new solutions that will generate incremental sales and market share uplift, increase consumer loyalty and demonstrate there is still value to physical stores, even in the era of e-commerce.
One new weapon in the retailer’s arsenal today is enhanced digital signage. Digital signage today is much more than a group of monitors displaying vivid pictures, it should be part of an organization’s comprehensive visual communication strategy. AV-over-IP solutions are on the rise and retailers can leverage their existing network infrastructure to display promotional deals, new products, encourage customer engagement, and more.
Rapid, complete, frictionless communication is the currency that buys organizations success in today’s highly business environment, in industries ranging from transportation to telecommunications. Video and visual content are the core assets that back that currency. Userful has been an innovator in helping organizations leverage their video and visual content since it was founded.
That innovation continues with our new visual networking platform for the enterprise, which includes powerful and user-friendly software and cloud platform that provides a unified solution for all visual communication needs within the enterprise—from communication to collaboration, and operations—all delivered on standard IP network and centrally managed. Leveraging the flexibility of a visual network platform to power all requirements in a multi-site environment is a key strength for organizations wanting to effectively utilize their display assets.
Banner video walls are a vital tool for digital signage professionals. After all, banners are a very common way to display static signage. To make a banner video wall it is a matter of stitching together a series of displays in a row (horizontally) or in a column (vertically), and being able to do this, in theory at least, ad infinitum.
Can I really build an infinitely large banner video wall?
Perhaps you may think that as long as you have the space to put up the banner video wall, you can make it as large as you want. But the truth is that there are limitations (the good news is that there are ways around those limitations...but more on that later).
Video walls seem to be popping up everywhere these days. It isn’t hard to see why—they have been eye-catching and extremely engaging ever since they were first introduced in the 1980s, but back then their phenomenal cost limited them to a few specific applications. Modern technology has made video walls more cost-efficient; enabling their use for almost any application.
Digital signs and billboards are highly engaging and work to catch the eye of passers-by like no other technology can. That allows them to deliver a commercial message quickly and effectively even amid the clamor of distractions, and it also allows them to deliver critical safety and directional information as well. This makes video wall technology ideal for a huge variety of industries and use-cases including retail, airports, hospitals, financial institutions, universities and educational settings, live events, hospitality and entertainment, and many more. They are also implemented in the service industry, particularly Quick Service Restaurants (QSR) as menus and interactive information board.
Are you looking at embracing the video wall solution? Deciding on the display type to use might be an issue you need to resolve before embarking on the project. Nowadays, there are many display technologies out there in the market with each one trying to make its footprint!
LCD and LED are two technologies that have positively made a mark in the display world. A comprehensive look at the features and benefits of these two technologies could be of great help to video wall buyers towards making a choice that best meets their need.